A Guide to Logo Colors

Branding is very important to a business. It is the way that they can reach out to their customers and tell them their beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. Is there anything that will make your logo stand out? What colors make an attractive and enticing logo?

There is such a thing as the psychology of colors. When people see specific colors, they begin to feel and think something. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. Colors have an effect on what we think. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.

Questions about your business should be asked before creating your logo. What is your target market – male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you targeting high-end or middle-class customers? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.

You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.

Warm and cool colors are the two categories of color. Let us consider the warm colors first.

Red is a color that attracts men. You can associate the color red with fire and passion. It is a color of urgency and it can help grab anyone’s attention. You get pumped up and it increases your heart rate.

If you want a friendly, playful color, then use orange. It is a color of energy. It has a great effect on children.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. But yellow needs to be balanced with other colors because too much of it or too little leaves your distracted or overwhelmed.

Let us now look at the opposite, the cool colors.

Blue is the most popular logo color. It represents tranquility, peace, and maturity. Adding blue to your logo helps to make it a trustworthy one.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. With green, newness is conveyed. Peace and a desire to promote growth in our lives is evoked if you use the color green.

Purple conveys luxury. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Its earthy and tough-guy persona makes brown attractive to male audiences.

In its own category is black and white. They are more powerful when combined with other colors.

In this website, you will learn more about logo colors so check it out!

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