If you use email, then there’s a good chance that you have been the recipient of email marketing in the past. Email marketing campaigns are a common tactic used by many companies to target potential customers, and keep current customers informed. Read this article to learn how to design a good campaign.
When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.
Send out emails that correspond to your target audience. Once you have a few readers, think of ways to encourage them to sign their friends up. Make it easy for people to invite interested friends by including a “Subscribe” link in every email message you send out. This method will have your list of email subscribers growing exponentially.
Treat each reader like a relationship. Ask in the first email for permission to send more. In the second email, tell them what discounts, products and services they can expect in future emails. In the third email and after, follow through with the content you promised to provide them with.
Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
You should avoid sending too many emails; one a week is enough. Your customers often will get several messages a day and are very busy in their lives. Over time, they will start to “tune out” your email messages if they see them too frequently, wasting all of your efforts.
Major holidays are generally not the best time to send marketing emails. Your emails may get overlooked since many people aren’t around their computers at this time. Of course, as always there are exceptions to this rule. Perhaps you want to target a Black Friday deal or a Cyber Monday special.
An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.
Develop content that is interesting and informative to your customer base. The message should be engaging, and not filled with dry, boring content. The recipients are more likely to read it all the way through if it is not too long. As they see that your content is relevant, your reputation will grow.
Email marketing is used a lot and most people have seen it in some way in the past. By using simple email messages, companies can market their products and services. When applied properly, email marketing is shockingly effective, and you can accomplish this yourself if you are mindful of the advice presented here.